We know it’s 2022 and blogs no longer seem to be the in-thing. Especially in the age of Instagram Reels, TikTok Videos, YouTube Shorts. On the surface it might seem pointless to have an active blog for your website. But, we would like to share reasons that prove otherwise.
Visitors To Your Website Expect A Blog
Individual bloggers aren’t as popular as they once were. Companies and brands, however, are expected to have them. According to the data collected by Content Marketing Institute, 79% of B2B companies and 83% of B2C companies have blogs.
Increases SEO/SERP
Having a blog that’s rich with information and strategically placed keywords, helps with SEO. Search Engine Ranking Pages also have their creepy crawlies sort your website into a higher page on search engines. Because your blog posts on-page SEO would ensure that. Higher visibility means more traffic. That translates to visitors on the page converting into possible clients.
Generates More Leads
Blogs often help generate more leads, especially if you offer them something in exchange for their information. It isn’t as overwhelming as it sounds. We promise. All you would have to do is create a piece of content that would be valuable to your readers. You can offer this as a pop-up or a call-to-action at the end of your blog post. You would have to create a landing page to take your visitor to. Then exchange their information for the free content. Once they sign up, their free content should be in their inbox/sent via a link to them. This creates trust, and in time you could potentially turn your lead into a customer.
Positions Company As An Authority
Like brands and social media, blogs also need to follow a strategy and have blog content pillars. Some of things you can concentrate on to position yourself as an authority in your industry are:
- Answer frequently asked questions
- Prove what makes your business or brand unique
- Teach what you know
When visitors find valuable information on blogs, they tend to return to it. They also tend to buy from a source they grow to trust.
Creates More Content For Social Media
Finally, having a blog means having another resource to tap into when you want ideas for social media posts. You can repurpose content from your blogs into posts, reels, videos, stories etc. Or share linkbacks to your blog.
There are more than five reasons for your company/brand’s website to have an active blog. If you would like to start blogging today, get in touch with us and we’ll help you.
So, if you haven’t already, add blogging to your content marketing strategy.
Email us at: business@ad2connect.com with the subject line as “Blogging Requirements”