India’s Largest Performing Arts & Spoken Word Platform
Performance Marketing
Background
A culturally rich platform dedicated to performance artists, storytellers, comedians and spoken word performers aimed to scale its presence across India and Dubai. With a mix of paid workshops, stand-up shows, and signature events, the objective was to maximize visibility and drive workshop sign-ups through targeted digital efforts.
Objective
To generate high-quality leads for curated workshops and artist engagements while expanding the brand’s audience reach in a budget-sensitive environment.
What did we do
We crafted a performance marketing strategy that included:
- Targeted campaigns across Meta and Google for lead generation
- Geo-focused outreach to expand footprint in key metro cities and Dubai
- Tailored creative communication for each event and artist
- Optimized budget allocation based on engagement metrics
- Amplified select sessions featuring influential performers to drive conversions
Impact
Delivered 500+ highly qualified leads for paid artist workshops and events
High CTR and increased site visits for key events like Roshan Abbas workshops
Achieved over 5 lakh reach across social platforms in just 3 months
Enabled consistent audience engagement across geographies despite varied formats
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