Premium Food & Beverage Brand (D2C)
Performance Marketing
Background
Entering a niche space in the premium food & beverage category, the brand aimed to expand its online presence and drive direct-to-consumer (D2C) sales through its e-commerce platform. With a loyal offline base, the objective was to scale revenue through performance-led digital campaigns.
Objective
To maximize digital conversions through focused campaigns that would boost revenue, increase the average order value (AOV), and improve ROAS in a competitive and saturated market.
What did we do
We implemented a full-funnel performance marketing strategy designed around
- Audience segmentation and geo-behavioral targeting
- Strategic deployment of creative communication tailored for different buying personas
- Funnel optimization across Google and Meta platforms
- Continuous A/B testing to drive campaign efficiency and reach the most profitable cohorts
Impact
Generated ₹11,00,000+ in sales within 120 days
Improved ROAS from 1.35x to 4x within 90 days
Increased AOV from ₹500 to ₹880, driving higher value per transaction
Achieved a CTR of 1.57%, indicating strong engagement
Implemented a result-driven funnel strategy that led to scalable revenue growth
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