Bike Services at Home
Performance Marketing
Background
As a recently launched brand in the automotive servicing space, this client entered the market with limited digital presence. With rising competition in hyperlocal servicing and aggregator models, standing out digitally was crucial for both brand recall and customer acquisition.
Objective
To build initial traction through a performance marketing strategy focused on lead generation. The goal was to bring in quality leads at an optimized cost and establish brand visibility among two-wheeler owners across key metro cities.
What did we do
- We crafted a full-funnel lead generation campaign through paid media, targeting high-intent audiences searching for two-wheeler servicing solutions.
- Optimized ad creatives and messaging to address pain points and convenience
- Developed highly targeted campaigns for metro clusters based on vehicle types and user preferences
- Improved campaign landing pages for better conversion rates
- Continuously refined targeting and ad spends to drive efficiency and scale results
Impact
Delivered over 5,000 qualified leads within 4 months
Achieved a 25% reduction in cost per lead, optimizing budget utilization
Maintained a solid 33% traffic-to-lead conversion rate
Generated 10,000+ visits on the campaign landing page through optimized paid media efforts
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