Niche Curly Hair Care Brand
Performance Marketing
Background
Breaking into a niche personal care segment with an emerging product line is challenging, especially in the high-competition domain of natural and curly hair care. The brand aimed to reach a highly specific audience across India and global markets, with minimal awareness and no strong performance marketing foundation.
Objective
To launch and scale a full-funnel performance marketing campaign, build brand recall, and drive qualified conversions, while gathering valuable data to optimize future spends.
What did we do
- Created a funnel-based media strategy across Facebook and Google, tailoring creative communication for every stage of the buyer journey.
- Focused targeting across Indian metros and overseas markets with custom audience sets.
- Recommended UI/UX and SEO improvements to enhance conversion potential from generated traffic.
- Closely tracked data, adjusted creatives based on audience interactions, and optimized campaigns for best-performing geographies and demographics
Impact
Revenue of ₹21,00,000+ generated through paid campaigns.
Boosted ROAS from 1.5x to 4.2x within 90 days.
Achieved 900+ website purchases with an average order value of ₹1,500+.
Ads reached over 4 million users in the first 3 months, building significant traction for a niche product category.
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