Premium Fashion Designing Institute
Performance Marketing
Background
An emerging institute in the field of fashion and interior design was facing severe visibility challenges in a highly competitive academic market. With minimal digital presence and no active lead funnel, the institute required a full-scale performance strategy to drive awareness and quality student leads.
Objective
To establish market visibility from the ground up, generate relevant student inquiries, increase course brochure downloads, and drive actual college visits leading to conversions.
What did we do
- Launched tailored lead generation and awareness campaigns targeting students seeking fashion/interior courses.
- Built a complete lead funnel strategy from scratch
- Created engaging ad creatives and messaging aligned with student aspirations.
- Optimized ad delivery through continuous A/B testing to ensure high engagement and reduced drop-offs.
Impact
Generated 281 leads in a short span.
Achieved 1.10% lead-to-visit ratio in just 80 days.
20% of leads requested brochures and course details, reflecting strong engagement.
Delivered a 1.5% lead-to-conversion rate, one of the best in the category.
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