Pan India F&B and Fine Dine Restaurant
Performance Marketing
Background
A premium fine dining brand with 9 outlets across India aimed to strengthen its digital discovery and footfall using performance marketing. The brand sought to expand its online presence and attract high-intent customers through optimized traffic campaigns.
Objective
To run geo-targeted campaigns that increase website traffic, improve cost efficiency, and maintain consistent visibility across multiple cities while aligning with industry CTR benchmarks.
What did we do
- Launched and managed awareness + traffic campaigns across 9 locations in India.
- Deployed continuous A/B testing of creatives and audience segments.
- Ensured media optimization to reduce platform costs and maximize reach.
- Maintained CTR benchmarks through ongoing content and delivery refinement.
Impact
8,00,000+ clicks delivered in 6 months.
25% reduction in CPM achieved in just 5 months.
CTR consistently maintained between 0.30% – 0.40% for 7 consecutive months.
Successfully scaled visibility while maintaining performance efficiency across all cities.
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