YouTube SEO is a process by which you can optimise your videos and channel to increase their rankings via YouTube.
Search engines, such as YouTube, have their own algorithms that decide how your videos will appear in YouTube rankings. By optimising your channel and videos, you can increase important metrics such as follower count, brand awareness, website visits, and of course, revenue.
You can leverage YouTube SEO by tapping into the potential of your video’s texts in the form of transcripts, closed captions, and subtitles. Focusing on using the relevant keywords will give you a boost in both SERP ranks and audience engagement.
How Does Youtube Algorithm Work?
Well the YouTube Creator Academy says there are two important pillars of the YouTube Algorithm:
- Well-optimised and relevant Titles, Descriptions, and Video Content.
- User Engagement – This means, if your videos are getting more likes and views, YouTube algorithms consider it as a signal to rank your videos higher in the YouTube SERPs.
So, How To Execute YouTube SEO?
As stated earlier, YouTube SEO boils down to harnessing the power of your video’s text in the form of transcripts, closed captions and subtitles. Remember to keep your focus on using relevant keywords across your pages which will help you increase both SERP ranks and your audience.
Some YouTube SEO Tips To Rank Your Video Better:
- Optimise video descriptions and meta descriptions
- Add closed captions to videos with an SRT File
- Add Cards to promote other relevant videos
- Utilise well-researched target keywords in a natural way
- Choose the most relevant category for your video
Include Keywords In The Following Areas To Increase Your Opportunity At Ranking For Them:
- Title
- Thumbnails
- Description
- Transcripts
- Translations
- Tags
- Links
- Call to action
Leverage Google Trends for YouTube SEO success
In order to increase your opportunity of appearing in search trends, check the analytics and make a note of the following:
- How much time did the user spend watching your video?
- Do your users click on your CTA to watch after seeing it?
- Where are users watching your videos from geographically?
- Does your video description and meta description match the user’s query?
YouTube search trends rank videos based on how appealing your video is to the audience. The metrics used to calculate ranks on YouTube include total and current views, rate of growth in views, where the views are coming from and the age of the video. This will no doubt help you understand the kind of videos and channels that are doing well on the channel.
Our YouTube SEO services can help your videos rise to the top of search results, ensuring maximum visibility and engagement. In case you need help launching your YouTube channel or optimising your already existing videos, shoot us an email at: [email protected]
