BRAND AND COMMUNICATION STRATEGY
Sustainable Fashion
Collection Inspired from the Elements of the Earth.
Cruelty Free Ethical Fashion
Insight :
A- me doing anything sustainable thing – how does it a make a difference anyway?
B- I know sustainable and all but anyway.
C- Sustainable clothing don’t have design and they are too expensive so why should I waste money?
Brand Positioning Statement :
We Have Got an (Empahsize on an word) Earth!
WE HAVE GOT A EARTH!
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