ARC AURA is a well-planned residential project in Andheri, catering to the aspirations of modern living. Designed to offer the best of both worlds, the homes offer stunning views of the natural surroundings and cityscape.
We developed a strong communication strategy for the brand. Our communication was direct with strong campaign headline ‘Andheri’s Best Now Ever Better’. We highlighted the project offer – Fully Furnished homes. We followed this in offline advertising like Hoardings, Onsite Panels, Pole Kiosk, Newspaper Inserts and many more.
After the successful brand communication launch for the Arc Aura on different platforms like digital, Indoor, Outdoor advertising, the project site office had got increased footfall count everyday. Sales increased and all units sold in time.