BTRoomer
Background
BTRoomer is a modern property management platform catering to PG tenants and owners. It provides solutions such as verified listings, rental services, and maintenance support. The brand targets students and young working professionals seeking trusted, well-managed accommodations.
Objective
Before Ad2Connect’s intervention, BT Roomer’s Instagram presence lacked:
Professional design language
Brand consistency across creatives
Communication clarity around services and USPs
Audience-targeted visual storytelling
The brand was struggling to engage users, generate interest,
or reflect the trust and reliability it offered offline.
Professional design language
Brand consistency across creatives
Communication clarity around services and USPs
Audience-targeted visual storytelling
The brand was struggling to engage users, generate interest,
or reflect the trust and reliability it offered offline.
What did we do
- Revamped the visual language with a fresh, modern identity tailored to Gen Z and young professionals
- Established clear content pillars: services for tenants, benefits for PG owners, and lifestyle narratives
- Introduced engaging formats like carousels, reels, and festive creatives to boost retention
- Created a tone and aesthetic system that reflected trust, warmth, and youthful energy
- Positioned the brand using a dual approach – simplifying PG living for tenants, and enabling hassle-free management for owners
Impact
Significant increase in Instagram DMs and profile clicks
Strong recall for positioning: “Reliable Stays | Trusted Management”
