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JSK Financial Institute

BRAND AND COMMUNICATION STRATEGY

Background

JSK Financial Institute: Where stock market expertise meets simplicity. Their comprehensive courses, led by experienced mentors, unlock the secrets of investing, trading techniques, and derivatives. With personalized attention and ongoing support, they empower individuals, bridging the gap between everyday people and economic growth. Join JSK Financial Institute and unleash your financial potential.

Brief

Brand Strategy to attract TG for more stock market literacy for being financial independent

What did we do for JSK Financial Institute

Brand Positioning Statement 1 :

Rubik’s cube is often seen as one of the most challenging task to solve. Regardless of age, it sparks an enthusiasm but also a scare in individual’s head about solving it.

More problem is added when there is time ticking on our head.

Similarly the moment people hear ‘Stock Market’, it sounds like an alien concept to them and they are extremely overwhelmed with the processes.

JSK financial Institute enable a common individual to know the basics and advance of Stock Market and Empower him/her to make the right choices so that his future is secured and money is growing.

Brand Positioning Statement 2 :

An Indian by heart, we must have heard it from our school teachers/parents/neighbors/relatives and possibly all elderly. 

A term is used across the nation in different languages only to insinuate the thought in child’s head that if she/he doesn’t do well in studies – no family/no money/no wedding/no job or secured future, so pretty much his Life is going to be a mess!

But being adult has not changed much for us. While its a basic human nature to want ‘Money’ and be as rich as possible, when it comes to efforts there are only handful of names you can recollect.

So What if you are 20 yrs old fresher, 40 yrs old businessman or 30 yrs old single mother – There is never a good or bad time to learn.

Location:

India

Dated:

14-Aug-2022

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