OZ Assignments
Background
BT Roomer is a modern property management platform catering to PG tenants and owners. It provides solutions such as verified listings, rental services, and maintenance support. The brand targets students and young working professionals seeking trusted, well-managed accommodations.
Objective
To completely revamp OZ Assignments’ digital presence with high creative quality, enhancing visual storytelling and elevating the brand’s positioning as a premium and trustworthy academic partner. The aim was to attract global students through eye-catching visuals and persuasive messaging while building long-term trust in a highly competitive space.
What did we do
- Designed over 50+ high-impact creatives between January and April 2025, targeting international students with clear, benefit-led messaging
- Built a sleek and modern creative system with global appeal and clarity in service communication
- Strategically balanced promotional, trust-building, and deadline-based urgency posts
- Positioned OZ Assignments as premium yet approachable, using typography, layout, and iconography with an academic edge
- Visual language was so well-received that creatives were repurposed by the client across multiple marketing channels (landing pages, emailers, digital banners)
Impact
Delivered a 180° shift in visual communication, elevating the feed into a high-trust, conversion-ready platform
Improved engagement metrics and brand perception significantly within the first 60 days
Strengthened the brand’s credibility in the eyes of international students, especially those comparing multiple service providers
Client acknowledged the transformation and adopted the content for offline and online marketing collaterals, solidifying design trust with Ad2Connect
