Purti Enterprises
Background
Purti is a modern printing solutions company that believes in the philosophy of completeness—from idea to execution. Whether it’s brochures, business cards, packaging, or large-format prints, Purti transforms raw ideas into tangible, high-quality print experiences. The name itself, derived from the word “Purti” meaning complete, sets the tone for a brand committed to delivering end-to-end printing excellence.
Objective
To develop a clean, scalable, and versatile brand identity that represents Purti’s streamlined process and dependable output. The visual identity had to reflect both the technical precision of print machinery and the creative fluidity of design, making the brand appealing to both corporate and creative sectors.
What did we do
1. Research
We explored how the print production journey works—from paper feed to final output. This inspired a visual narrative rooted in motion, process, and transformation. Key themes included: efficiency, clarity, modernity, and trust. The goal was to visually echo Purti’s role as a reliable partner in bringing ideas to life through print.
2. Creative Exploration
Inspired by the path of paper in a printing press, we crafted a logo that’s simple yet symbolic. The letter “P” was visualized as a flowing form representing input to output, while circular elements captured the concept of completeness. Typography was kept clean and structured for clarity across all scales.
3. Application
The brand identity was adapted across multiple real-world applications—visiting cards, packaging, signage, envelopes, and digital touchpoints. Every application was designed to ensure visual consistency and production-readiness, staying true to the brand’s printing legacy and future-forward mindset.
