Lavie
Marketing Communication
Background
Lavie, a leading brand in handbags and accessories, aimed to create a high-conversion campaign for its eCommerce platform during Women’s Day. The challenge was to cut through the noise of seasonal promotions and deliver something sharp, stylish, and actionable — all while aligning with Lavie’s fashion-forward tone.
Objective
To create a visual (Digital) campaign that:
- Drives Women’s Day sales via Lavie’s D2C platform and marketplaces
- Reinforces the brand’s youthful, aspirational identity
- Promotes time-sensitive discounts with product-focused messaging
- Works seamlessly across multiple eCommerce platforms
What did we do
- Developed the bold, playful campaign line: “Love It? Lavie It!”
- Designed a hero creative and 20+ variations showcasing different products, price points, and categories.
- Created platform-optimized versions for Lavie’s eCommerce site, emailers, banners, and marketplaces.
- Balanced visual richness with strong CTA and promo visibility.
- Ensured brand tone stayed fun, vibrant, and instantly clickable across formats.
Impact
- Delivered a visually cohesive and high-performing campaign across platforms
- Contributed to elevated click-through and conversion rates during the Women’s Day sale period
- Built a reusable creative structure for future seasonal campaigns
- Reinforced Lavie’s positioning as a go-to fashion brand for bold, confident women
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