BTRoomer
SEO
Background
A prominent student accommodation platform sought to amplify its online presence to attract more tenants and property owners, aiming to expand its market share and improve occupancy rates.
Objective
The objective was to enhance the platform’s search engine rankings for key terms related to student accommodations and rental properties, thereby increasing organic traffic and engagement.
What did we do
Ad2Connect implemented a comprehensive SEO strategy, including:
- Targeted keyword research to focus on high-value keywords within the student housing sector.
- Overhaul of the website’s UI/UX to enhance user experience and retention.
- Continuous optimization of the website to improve its overall health score.
- Robust on-page and off-page SEO efforts to strengthen the site’s authority and relevance.
Impact
Organic Traffic Growth
Enhanced website traffic by 77% in only three months, demonstrating the effectiveness of the SEO campaign.
Keyword Ranking
Achieved significant rankings for important industry keywords within just 60 days.
Website Health Improvement
Increased the health score of the website through continuous optimization, ensuring better performance and user engagement.
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