Shivani Fincon
Background
Shivani Fincon, led by Shivani Motipara, offers personalized investment consultancy and stock market advisory services. With her being the face of the brand, it was crucial to position the business through a strong personal branding lens. Before partnering with Ad2Connect, the brand lacked a defined social content strategy and a compelling digital identity.
Objective
To position Shivani Fincon as a trustworthy, knowledgeable, and accessible investment expert by building a high-engagement personal brand across platforms. The goal was to create video-first communication, boost visibility among working professionals and investors, and ensure consistency across all digital touchpoints.
What did we do
- Created over 100+ high-quality videos covering topics on personal finance, stock market tips, SIPs, and other investment tools
- Produced more than 50+ short-format videos tailored for Instagram, Facebook, LinkedIn, and WhatsApp stories
- Built a consistent visual identity using sharp typography, clean framing, and platform-native elements
- Led personal branding strategy where Shivani was positioned as the face and voice of her brand, ensuring credibility and relatability
- Focused on simplifying complex finance topics to improve reach and engagement among first-time investors
Impact
Created 100+ high-quality videos and 50+ short-format content pieces, building a rich content ecosystem
Achieved consistent visibility across Instagram, Facebook, LinkedIn, and WhatsApp, tailored to diverse audience touchpoints
Elevated Shivani as a trusted personal finance voice, with strong personal branding at the core
Strengthened brand credibility and recognition through a content-first consultancy model, driving organic reach and trust
