Shivani Fincon
Background
Shivani Fincon is the personal brand of Shivani Motipara, a seasoned stock market analyst and SEBI-registered investment advisor. With deep expertise in equity trading, SIPs, portfolio diversification, and long-term financial planning, she needed a website that mirrored her credibility, simplified complex investment options, and helped build digital trust with a growing base of aspiring investors.
Objective
To create a personal brand website that establishes Shivani’s expertise while making financial services — from stock trading to SIP planning — accessible to everyday investors. The platform needed to be trustworthy, mobile-friendly, visually simple, and equipped to drive lead generation through strong positioning and informative content.
What did we do
- We designed a clean, credible, and clutter-free website centered around Shivani’s unique voice. The homepage emphasized her trading philosophy and services, while the inner pages were structured for financial clarity — covering SIPs, fixed-income products, risk profiling, and market education. We integrated inquiry CTAs, WhatsApp chat, and intuitive service breakdowns to aid quick decision-making and onboarding.
Impact
Established a strong digital identity for Shivani as a trusted investment advisor
Enhanced engagement through personal storytelling, testimonials, and a responsive layout
Simplified complex financial products into easy-to-understand, action-ready journeys
Improved discoverability and credibility among retail investors and working professionals
