8 Ball is a fun, casual mobile gaming app launched under the banner of global gaming giant Square Enix. Designed for light-hearted gameplay and massive engagement, the brand needed an official website that reflects the game’s cheerful, friendly tone while meeting global publishing and platform compliance standards.
Objective
To build a visually playful, fast-loading website that introduces users to the game, drives downloads, and acts as a hub for feature discovery — all while maintaining Square Enix’s high benchmarks for digital quality and brand alignment.
What did we do
We designed a responsive, lightweight website that brought the fun elements of the game to life using vibrant visuals, intuitive navigation, and animated interactions. The layout included key gameplay features, FAQs, and direct app store links — ensuring seamless user journeys from interest to download. Every design and content block was aligned with Square Enix’s international compliance and creative standards.
Impact
Gave the game an official, publisher-compliant web presence
Helped improve recall and discoverability among India’s gaming audience
Created a joyful, easy-to-navigate interface that mirrored the game’s casual vibe
Supported user acquisition and early engagement through direct download links