Accessorize London
Background
Accessorize London, a globally loved fashion accessories brand, was already present in the Indian market but required a major website overhaul. Their previous Magento-based website was struggling with performance issues, outdated UI, and technical challenges — especially with a large volume of SKUs and increasing mobile traffic.
Objective
To build a visually playful, fast-loading website that introduces users to the game, drives downloads, andTo replatform the entire website from Magento to Shopify without disrupting operations. The new platform needed to be visually aligned with Accessorize’s global aesthetic, fast across all devices, and capable of handling high SKU volumes while ensuring smooth user journeys and quick checkouts. acts as a hub for feature discovery — all while maintaining Square Enix’s high benchmarks for digital quality and brand alignment.
What did we do
- We executed a full Shopify migration and launched a sleek, responsive e-commerce platform in just 65 days — well below the usual e-commerce turnaround time. Focus was placed on elegant visual merchandising, intuitive filters, and mobile-first UI. We refined product listing pages for faster load times and implemented storytelling through curated collections, season drops, and campaign banners — all while adhering strictly to the global brand’s design guidelines.
Impact
Successfully migrated and relaunched the brand’s Indian e-commerce platform within 65 days
Delivered a sophisticated, high-performing platform compatible with hundreds of SKUs
Visual storytelling, image detailing, and UX design aligned perfectly with the brand’s global identity and aesthetic tone
Boosted user experience through better navigation, mobile UX, and aesthetic consistency
Strengthened readiness for future digital campaigns and scale
